Orientation for Closers

You can also access the demos and other material here

More recently updated material: https://drive.google.com/drive/folders/1MFojTc5pXL11s8Lgesx_xq-2R-eBABzl?usp=drive_link

If something isn't in the link above check here: https://drive.google.com/drive/folders/1Us8NCL5hgrAmdN6CbJTu1H5Q71bO1gCV?usp=sharing

HVAC ROI Calculator template:

Excel

Mac

SEO Fundamentals

Planning Ahead

5 Rules of On Page SEO

How Much Content to Have

Keyword Research

Sink or Swim

Anchor Text

Reverse Sink or Swim

Proper Reverse Sink or Swim

The PBN

Keyword In Domain

Properly Starting A Local Site

Linking Properly

Why Am I Not Ranking Pt. 1 (Too new/few links, on-site)

Why Am I Not Ranking Pt. 2 (Powering up links)

Why Am I Not Ranking Pt. 3 (Lacking RSOS)

Why Am I Not Ranking Pt. 4 (Anchor Text)

How Long To Rank

Hitting the Home Page

GBP Fundamentals

Google Business Profile Setup

GBP Creation

Optimizing Your GBP - Getting Images

Optimizing Your GBP - Optimizing and Uploading Images

Optimizing Your GBP - Business Information

Optimizing Your GBP - Q&A and Reviews

Optimizing Your GBP - Bing Places Setup

Client GBP Review Funnel

Tools For Demos

GBP Stacking Deck (Newer)

The Clockwork / GBP Stacking Offer Part 1 (Newer)

Technical Part of the Demo (Older)

Using Ahrefs For Demos (Older)

Using Better Proposals

Recorded Demos

Prospect With No Urgency

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